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TX Stories
The Texas Beef Council asked us to create engaging, informative content for their consumers to understand the deep, multigenerational history of ranching in Texas. That's how we came up with the "Texas Stories" campaign: a set of mini-documentaries showing the lives of Texas Ranching familes and photo essays of local Texas chefs for the Texas Beef Council to share with their consumers on their new site. The longform stories can be found online here: http://txbeef.org/texas-stories